The secret is in the science
The secret’s in the science.

We all know the world has changed since the 1950s, so why hasn’t the clothing sizing system? Traditional sizes were developed by men and they didn’t take into account a woman’s shape which has since fueled years of vanity sizing. By using our revolutionary Fitlogic® technology, Measure & Made® is now upending the outdated sizing system and offering a meaningful solution to one of the biggest issues facing the fashion industry today – finding clothes that really fit.

Backed by 15 years of research with data points from over 60,000 women of different ages, ethnicities, shapes and sizes, the female-led team found that 94.8% of women fall into one of three shapes. Created by women, our proprietary Fitlogic Size.Shape system offers over 100 different fit options so you get pants that are made for you, that truly fit from the moment you try them on, and that make you feel comfortable and confident all day long.

It's about shape, not size.

With Fitlogic, every single Size.Shape is designed independently, incorporating 3x the body measurements vs the industry standard – if you can name it, we have measured it and taken it into account when designing Measure & Made. We believe you shouldn’t have to change who you are just to fit into clothes, and whether your natural body shape needs more room in the waist, hip, or thigh, we make sure our pants fit you, we even guarantee it.

With FITLOGIC® 94.8% Of Women Fall Into 1 Of 3 Shapes

Shape 1 +
Straight Waist and Hips, Flatter Bottom, and Slim to Average Thighs

You are a body shape 1 if your waist is less defined and blends into your hips. You typically gain weight first around your middle. Your hips may extend only slightly, and your bottom is fairly flat instead of round. You may have previously worn a straight type of pant or believe you have more of a boyish figure. Your fullness is carried right under your waist and you may have a tummy. Your waist could be larger than your hips.

Shape 2 +
Defined Waist and Hips, Average to Curvy Bottom, and Medium Thighs

You are a body shape 2 if your waist is noticeably smaller than your hips. You are a classic hourglass shape. You carry fullness along the hip and at the sides, back or both. Your silhouette becomes smaller from the hips to the knees. You typically gain weight all over or in the hips right at the top of your legs.

Shape 3 +
Small Waist, Abundant Bottom and Hips, and Thick Upper Thighs

You are a body shape 3 if your waist is very small in comparison to your hips. You are a pear shape, and you gain weight first in your lower bottom and upper thighs. Most of your fullness is carried in your lower bottom and thigh. Looking at your body from the side, your rear is the most prominent.

FITLOGIC® Solves These Common Fit Problems